Brief
Create a parallel universe with the planet ASIA st 71. Show through video that all the characters are driven by the desire and call to be in one place and at one time.
Love for the brand, and love for the one - ASIA st 71
Solution
Integrate 7 characters in one large space, where each character is busy with his own business, but when they see the light from the planet, the characters drop their personal affairs and go to it. Implementation of a campaign including an image video, photo content and a short format of vertical videos.
For display on social networks, on the brand's website and screens of shopping centers in large cities of Russia