Brief
Explore themes of disconnection, vulnerability, and rebirth within a decaying, abandoned environment. The campaign should feature: a model with a doll-like appearance, contrasting a delicate style against the harsh surroundings, and aim for a melancholic yet transformative aesthetic. Deliverables: high-resolution photographs and a short, stylish fashion film

Solution
In the production, we used an abandoned estate to symbolize decay and rebirth. The styling featured delicate, light-colored outfits with intricate details that contrasted with the harsh environment. The photography employed moody, natural lighting and a variety of compositions, including unconventional angles, to enhance the narrative. A cohesive video component was integrated, reflecting the protagonist’s journey and interaction with the space, effectively translating the abstract concept into a visually compelling story